In April, Madrid x Moto brought together more than 18,000 motorcyclists and industry professionals, establishing itself as one of the benchmark events in the world of two wheels. A comprehensive format combining commercial exhibition, equipment outlet, dynamic testing, networking and immersive experiences.
In this context, GIVI confirmed its leading role, strengthening dialogue with the public and enhancing its visibility throughout the entire event.
One of the most emblematic moments of the weekend was Rider Soul, the on-road route dedicated to riding enthusiasts, with 300 km and 500 km itineraries, which quickly became one of the most appreciated experiences. GIVI’s participation reaffirmed the brand’s commitment to supporting real riding experiences and sharing its passion for motorcycle travel on the road.
At the same time, Madrid x Moto also provided the opportunity to present one of the latest product launches, the Bernina top case, showcased through the “GIVI en raya” activation, designed to encourage direct interaction with participants. The brand’s presence extended across multiple event touchpoints — from the welcome pack to signage and branded structures — further consolidating its positioning.
Building on this important success, GIVI is now ready to meet the community once again at one of the most iconic events of the motorcycling season: the Jerez Grand Prix.
From 24 to 26 April, the GIVI team will be present at El Motorista with the GIVI Day, an experience designed for those who want to engage with the brand in a direct, interactive and immersive way.
At the GIVI corner, visitors will be able to discover the latest product innovations and take part in the “Costumize your bike” activation, a challenge that tests knowledge of GIVI accessories through the customization of scale motorcycle models (Trail, Naked, Scooter or Touring). A fun and educational experience.
Participation via QR code scanning will allow attendees to receive instant prizes, enter draws worth €300 in GIVI products and fully experience the spirit of the weekend. During the GIVI Day, visitors will also be able to discover the benefits of the MyGarage service and activate the warranty extension for GIVI products (2 years for cases and 1 year for helmets). Those who purchase GIVI products during the event days will also have the chance to enter a draw to win a registration for the Majes Ride.
With Madrid x Moto and the upcoming Jerez appointment, GIVI continues to invest in events that highlight community, real-life experience and a passion for two wheels, inviting motorcyclists to experience the brand not just as a product, but as an integral part of their way of riding.
